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How Mode Nova Captured The Hearts Of Cardi B, Kylie Jenner, And All Of Instagram

past Caitlin White

Cardi B is designing a major collection for this mode retailer, so what exactly is Fashion Nova?

"I could buy designer but this Fashion Nova fit all that donkey," Cardi B raps on her new song "She Bad." And if you oasis't already heard virtually fast-mode retailer Fashion Nova, a.) you probably aren't on Instagram and b.) you are definitely about to.

This calendar week, Cardi B announced that she was collaborating with Way Nova, a long-time favorite, on a collection of (no you aren't reading this wrong) lxxx to 100 pieces, dropping in October. Long earlier "Bodak Yellow," Cardi B was repping the retail make on her Instagram page—forth with other major celeb influencers like Kylie Jenner, Khloe Kardashian (pre-Proficient American), Amber Rose, Nicki Minaj, Dasha Polanco, LaLa Anthony, and loads more.

So what is Fashion Nova?

Fashion Nova is a uber-fast fashion site—seriously, WWD reports that if you're within 40 miles of a Manner Nova warehouse, y'all tin can literally Postmate your order for same-day delivery—that has five brick-and-mortar stores in Southern California. Rather than expanding its achieve via Amazon or loads of physical stores, Fashion Nova focuses on getting Instagram influencers and celebs, a.k.a. #NovaBabes, in its clothes.

And the clothes, themselves? I'll permit Fashion Nova'southward "Well-nigh Us" speak: "The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed daughter in the room. Her conviction is what truly shines, only her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends."

Call up: Jeans ripped to near pieces. Slim-fitting "club manner" dresses. Peel-tight torso suits. The product line is massive and the company CEO Richard Saghian says they're constantly getting new items in to keep up with influencers looking for a new style.

"It's of import to have a lot of styles considering our customers post so much online and need new clothes. We don't desire girls showing up to the club in the same outfit. We demand 50 different denim jackets. Not only ane," Saighian told WWD.

The clothes are designed for sizes XS to 3X, considering its Plus Size line, though be aware that the brand uses junior's sizing, so you may demand to work out your fit.

Permit's talk nigh those prices, though.

You could go an cheap pair of jeans at similar fast-fashion retailers for effectually $50. But Mode Nova's prices hover instead effectually $25 to $30. You'd struggle to observe a dress that even reaches $50.

And so why does Cardi B, whose recent success could definitely get her into luxury designers still buy Fashion Nova?

"We always arrive a point to support emerging designers whose lines are just as practiced but may not be as expensive," Cardi B'south stylist Kollin Carter told WWD. "Nosotros like to be relatable in that aspect, similar, 'OK, we have this $two,000 shoe, only permit'southward identify it with this peak that whatsoever girl around the way would exist able to afford.' That's really important to us."

Cardi and her stylist besides say that Fashion Nova was lending her clothes long, long before other brands ever were. Meaning, they believed in her future before she was a major celeb.

"I always have respect for her Way Nova moments, considering it'due south role of who she is," Carter told Cosmopolitan.

And anyone who follows Cardi B on Instagram knows that. She'southward always shouting out her fave brand.

The aforementioned goes for Kylie Jenner, who posted this famous Instagram in Fashion Nova jeans.

Even Jenner's half-sister Khloe got in on the Style Nova action, earlier she launched her own straight competitor for jeans with Adept American.

At the time of writing Mode Nova's Instagram has 11.3 million followers, with an boosted 1.v meg at @FashionNovaCurve. The feed is updated with a new post every 30 minutes. In 2017, Mode Nova was the fourth most searched fashion make in the U.Due south., beating the likes of luxury houses Chanel, Yves Saint Laurent, Christian Dior, Dolce & Gabbana, Valentino, and Moschino. It came backside simply Gucci—thank that cult-favorite loafer!—Louis Vuitton, and Supreme.

So if you haven't yet heard of Manner Nova, you're for sure going to hear about information technology before long. And if you want that Instagram icon look, cheque out three of the bestselling items.

Are you ready to dress like an Instagram star?